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Nudge

Role

As a product designer, I designed the onboarding pages, main page, user insight slides, and mood calendar interface. At the start of our process, I also shared relevant literature and references to help the team establish a strong foundation for our design direction. I also synthesized user insights into visual deliverables that helped clarify our design rationale.

Duration

9 Weeks

Advised by

Prof. Roark Congdon,
Julie Kientz, TA Joice Tang

Scope

Usability Testing, Research, UI design

TEaM

Angela Clemente, Vikram, Layomi Akinrinade

The Problem

Emotional triggers like stress, anxiety, and targeted advertising often lead to impulsive purchases that harm their financial well-being.

The Solution

Explore correlations between emotions, consumer spending, and the impact of social media and targeted advertising and introduce reflective pauses in the buying process e.g. increased friction in payments or anticipating post-purchase regret

Design a self-tracking app tailored for individuals with ADHD, combining reliable information, holistic management tools, and personalized support to help users take control of their symptoms and thrive with confidence.

Case Study

Why I conducted this project and why is it important?

Ideate/ Competitor Analysis

Market Gap

Today’s tools make money visible but emotion invisible: they track budgets, categories, and goals, but ignore why people spend in the first place. There is no mainstream product that connects emotional state, context, and spending in real time to offer compassionate, just-in-time nudges.