Asian Society Pratt
Fostering Identity, Connection, and Opportunity for Asian Students
Board Member
Product Management
Product Design
Overview
As a Board Member and product designer, I created a platform for Asian students and culture enthusiasts. The goal is to create a dynamic space for students and alumni to connect, share resources, and also discover events related to Asian culture.
Project Info.
Duration
8 Months
8 Months
Work with
Rebecca Park, Devyani Goyal, Kevin Li
Scope of Work
Board Member, Product Design, Art Director
Tool
Figma, Miro, Framer
Skills: UX Research, Mobile Product, Figma
Role: Product Designer
Duration: August 2023―May 2024
Team: Yun Cho
Project Goal
Amid many existing Asian cultural clubs on campus, we set out to design a website for Asian Society Pratt that unifies communities and offers meaningful, high-value resources that students would actually revisit.
Amid many existing Asian cultural clubs on campus, we set out to design a website for Asian Society Pratt that unifies communities and offers meaningful, high-value resources that students would actually revisit.
User Research/ Survey
What challenges do Asian college students face
while studying in the U.S.?
What challenges do Asian college students face
while studying in the U.S.?
What challenges do Asian college students face while studying in the U.S.?
Survey Results:
Asian American Students
Feel disconnected from their cultural roots
Struggle to find relatable ways to engage with their heritage through food, events, or community
International Asian Students
Lack clear, centralized resources on visas, jobs, and career guidance
Face added challenges from language barriers and cultural differences
Survey Results:
Asian American Students
Feel disconnected from their cultural roots
Struggle to find relatable ways to engage with their heritage through food, events, or community
International Asian Students
Lack clear, centralized resources on visas, jobs, and career guidance
Face added challenges from language barriers and cultural differences
Survey Results:
Asian American Students
Feel disconnected from their cultural roots
Struggle to find relatable ways to engage with their heritage through food, events, or community
International Asian Students
Lack clear, centralized resources on visas, jobs, and career guidance
Face added challenges from language barriers and cultural differences
Research/ Problem Observation
Why are students relying on Instagram gossip pages
for crucial advice?
Why are students relying on Instagram gossip pages
for crucial advice?
Since over 40% of students noted a lack of community and connection on campus, leading us to explore how they access information for college life. Many rely on informal platforms like gossip Instagram pages, which often provide delayed, inconsistent, or no responses.
Since over 40% of students noted a lack of community and connection on campus, leading us to explore how they access information for college life. Many rely on informal platforms like gossip Instagram pages, which often provide delayed, inconsistent, or no responses.
Problem
Asian students lack a reliable, interactive platform to connect with peers and experts—leading to missed opportunities, frustration, and a disjointed experience in finding academic and career support.
Asian students lack a reliable, interactive platform to connect with peers and experts—leading to missed opportunities, frustration, and a disjointed experience in finding academic and career support.
Solution
Create a platform for the Asian Society Pratt club that integrates accurate information and fosters a supportive community for sharing and interaction
Create a platform for the Asian Society Pratt club that integrates accurate information and fosters a supportive community for sharing and interaction
User Research/ Competitor Analysis
Define/ Persona
Define+Design/ Sitemap and Wireframes
Takeaway
Team Work
This project was a challenging yet rewarding experience that emphasized the importance of teamwork and communication. As a long-term project, we had to continuously align on design direction and make compromises to balance user needs with technical constraints. Open discussions and A/B testing helped us refine our choices and find common ground. I learned the value of flexibility and collaboration, ensuring that our decisions remained focused on creating a user-centered, impactful design while fostering a productive team dynamic.
This project was a challenging yet rewarding experience that emphasized the importance of teamwork and communication. As a long-term project, we had to continuously align on design direction and make compromises to balance user needs with technical constraints.
Open discussions and A/B testing helped us refine our choices and find common ground. I learned the value of flexibility and collaboration, ensuring that our decisions remained focused on creating a user-centered, impactful design while fostering a productive team dynamic.
Team Work
This project was a challenging yet rewarding experience that emphasized the importance of teamwork and communication. As a long-term project, we had to continuously align on design direction and make compromises to balance user needs with technical constraints. Open discussions and A/B testing helped us refine our choices and find common ground. I learned the value of flexibility and collaboration, ensuring that our decisions remained focused on creating a user-centered, impactful design while fostering a productive team dynamic.