GEMI

Empowering ADHD Users Through Gamified Goal-Tracking and Reward Systems

Case-study
Product Design
Michael Carter craft strategic design
Michael Carter craft strategic design
Michael Carter craft strategic design
Overview

The GEMI project explores the societal implications of ADHD's rising prevalence and the gap in accurate understanding, aiming to create a digital solution to improve focus, organization, and promptness for individuals with ADHD.

Project Info.
Duration

8 Months

8 Months

Advised by

Prof. Li, Xinyi

Scope of Work

Product Design, Branding, UX Research, Art Direction

Tool

Figma, Adobe CC, Blender

Skills: UX Research, Mobile Product, Figma

Role: Product Designer

Duration: August 2023―May 2024

Team: Yun Cho

Michael Carter craft strategic design
Michael Carter craft strategic design

The Problem

Michael Carter craft strategic design
Michael Carter craft strategic design
Michael Carter craft strategic design
Michael Carter craft strategic design
Many adults with undiagnosed ADHD struggle in relationships and blame themselves, often leading to low self-esteem, depression, and poor mental health.

Many adults with undiagnosed ADHD struggle in relationships and blame themselves, often leading to low self-esteem, depression, and poor mental health.

The Solution

Design a self-tracking app tailored for individuals with ADHD, combining reliable information, holistic management tools, and personalized support to help users take control of their symptoms and thrive with confidence.
Design a self-tracking app tailored for individuals with ADHD, combining reliable information, holistic management tools, and personalized support to help users take control of their symptoms and thrive with confidence.
Michael Carter craft strategic design
Michael Carter craft strategic design

Key Features

Michael Carter craft strategic design
Michael Carter craft strategic design
Michael Carter craft strategic design
Finding individual Needs&Pains

Users undergoes a brief self-assessment to determine their primary objective for enhancing productivity and identify the most significant barriers preventing them from achieving this goal

Users undergoes a brief self-assessment to determine their primary objective for enhancing productivity and identify the most significant barriers preventing them from achieving this goal

Keep yourself from Distraction 

Upon entering the Cave, you can immerse yourself in work without distractions from productivity-draining apps like social media. Additionally, you can see your friends' live focus statuses, fostering positive competition and motivation—especially for those with ADHD.

Upon entering the Cave, you can immerse yourself in work without distractions from productivity-draining apps like social media. Additionally, you can see your friends' live focus statuses, fostering positive competition and motivation—especially for those with ADHD.

Michael Carter craft strategic design
Michael Carter craft strategic design
Michael Carter craft strategic design
Michael Carter craft strategic design
Michael Carter craft strategic design
Michael Carter craft strategic design
Collect Your Gems

By consistently jotting down daily notes and leveraging our instructional tutorials, your 'Organi' gemstone will gradually transform, reflecting your progress. Accumulate these evolving gemstones as a testament to the barriers you've successfully overcome on your journey.

By consistently jotting down daily notes and leveraging our instructional tutorials, your 'Organi' gemstone will gradually transform, reflecting your progress. Accumulate these evolving gemstones as a testament to the barriers you've successfully overcome on your journey.

Research

Research

User Research / Survey

Asking 117 people about ADHD

I conducted two surveys to better understand ADHD from different perspectives.

[1] Involved 110 participants across a range of age groups and examined common perceptions and general understanding of ADHD.


[2] Focused specifically on individuals with ADHD, exploring their sources of motivation and the challenges they encounter.

Michael Carter craft strategic design
User Research / Survey

Survey Result Visualization

ADHD Struggles

Perception about ADHD

User Research / Survey
Asking 117 people about ADHD

I conducted two surveys to better understand ADHD from different perspectives.

[1] Involved 110 participants across a range of age groups and examined common perceptions and general understanding of ADHD.


[2] Focused specifically on individuals with ADHD, exploring their sources of motivation and the challenges they encounter.

Michael Carter craft strategic design
User Research / Survey
Survey Result Visualization
User Research / Survey

Asking 117 people about ADHD

I conducted two surveys to better understand ADHD from different perspectives.

[1] Involved 110 participants across a range of age groups and examined common perceptions and general understanding of ADHD.


[2] Focused specifically on individuals with ADHD, exploring their sources of motivation and the challenges they encounter.

Michael Carter craft strategic design
User Research / Survey

Survey Result Visualization

ADHD Struggles

Perception about ADHD

Research/ Overview
Research/ Overview

Scientific understanding → Digital intervention

Scientific understanding → Digital intervention

A visual framework explaining ADHD-related challenges and how specific app features can address them. It breaks down the relationship between brain function issues in ADHD, the real-life challenges those cause, and potential digital solutions.

A visual framework explaining ADHD-related challenges and how specific app features can address them. It breaks down the relationship between brain function issues in ADHD, the real-life challenges those cause, and potential digital solutions.

Michael Carter craft strategic design
Michael Carter craft strategic design
Ideate/ Storyboard
Ideate/ Storyboard

A journey to find their inner gemstones

A journey to find their inner gemstones
Michael Carter craft strategic design
Michael Carter craft strategic design
Ideate/ Sitemap+Wireframes
Ideate/ Sitemap+Wireframes

Designed to avoiding distractions with minimal information

Designed to avoiding distractions with minimal information
Michael Carter craft strategic design
Michael Carter craft strategic design
Michael Carter craft strategic design
Michael Carter craft strategic design
Michael Carter craft strategic design
Michael Carter craft strategic design

Takeaway

Takeaway

The Power of Empathy

At first, I focused on practical, task-based solutions to help users stay organized and improve focus. But soon, I realized that connecting with users on a deeper level was key. By making GEMI a companion on their journey, I used storytelling alongside thoughtfully designed tools to transform the experience from simply functional to truly engaging and supportive. This approach showed me how powerful empathy and understanding can be when tackling the real-life challenges of ADHD.

The Power of Empathy

At first, I focused on practical, task-based solutions to help users stay organized and improve focus. But soon, I realized that connecting with users on a deeper level was key. By making GEMI a companion on their journey, I used storytelling alongside thoughtfully designed tools to transform the experience from simply functional to truly engaging and supportive. This approach showed me how powerful empathy and understanding can be when tackling the real-life challenges of ADHD.

Designed by

Seoyun Cho

© YunCho2025. All rights Reserved.

Designed by

Seoyun Cho

© YunCho2025. All rights Reserved.