BAIE
BAIE
Crafting a Clear, Intuitive E-Commerce Experience for BAIE
Crafting a Clear, Intuitive E-Commerce Experience for BAIE
E-Commerce
Shopify
Junior Product Designer
Overview
Designed Baienewyork.com's shopping platform, including a seamless Buy Online, Pick Up In-Store feature, optimizing product details for clear decisions and an intuitive user experience.
Project Info.
Duration
August―December 2024
Team-
Yun Cho, Nicole Bugnacki, Rob
My Role-
Junior Product Designer
Skills-
Product Management, Web UX/UI, Figma, Shopify, Blender
Skills: UX Research, Mobile Product, Figma
Role: Product Designer
Duration: August 2023―May 2024
Team: Yun Cho
Product Page/
Product Page/
Simplified Custom Selections
Simplified Custom Selections
When users choose to customize a product, the "Add to Bag" button changes to "Customize." Upon clicking, a separate customization page slides in, allowing users to focus solely on personalizing their product. This prevents distractions and keeps the main product page uncluttered, improving focus and engagement.
When users choose to customize a product, the "Add to Bag" button changes to "Customize." Upon clicking, a separate customization page slides in, allowing users to focus solely on personalizing their product. This prevents distractions and keeps the main product page uncluttered, improving focus and engagement.
Real-time visual feedback via preview images
Real-time visual feedback via preview images
As users make their selections, a preview image updates in real-time to reflect those choices. This feature provides immediate visual confirmation, helping users feel more confident in their selections and reducing the likelihood of mistakes.
As users make their selections, a preview image updates in real-time to reflect those choices. This feature provides immediate visual confirmation, helping users feel more confident in their selections and reducing the likelihood of mistakes.
Check-Out Page/
Check-Out Page/
Hover-and-Buy
Hover-and-Buy
Users can quickly add items to their cart without needing to visit the product page, streamlining the shopping process. It saves time and clicks, allowing users to browse and shop more efficiently, which can improve their overall experience and satisfaction.
Users can quickly add items to their cart without needing to visit the product page, streamlining the shopping process. It saves time and clicks, allowing users to browse and shop more efficiently, which can improve their overall experience and satisfaction.
Save for Later
Save for Later
Before the Check-out page, users can save items of interest for future reference without the need for an immediate purchase, allowing for better planning and easy access to their preferred products later.
This approach alleviates decision-making pressure, enabling users to explore and select products at their own pace, which reduces decision fatigue and enhances their overall shopping experience.
Before the Check-out page, users can save items of interest for future reference without the need for an immediate purchase, allowing for better planning and easy access to their preferred products later.
This approach alleviates decision-making pressure, enabling users to explore and select products at their own pace, which reduces decision fatigue and enhances their overall shopping experience.
Iteration
Iteration
Takeaway
Finding Balance: Minimal but Informative
Given that the brand targets a younger audience, we aimed to create content that is minimalistic and clean. As a jewelry brand, it was essential to present a wealth of information to users without overwhelming them. Through this project, I deepened my understanding of how e-commerce websites should function and the cognitive psychology principles behind effective website design. I learned that prioritizing and organizing information is a critical skill for a designer, ensuring that the user experience remains intuitive and engaging
Finding Balance: Minimal but Informative
Given that the brand targets a younger audience, we aimed to create content that is minimalistic and clean. As a jewelry brand, it was essential to present a wealth of information to users without overwhelming them. Through this project, I deepened my understanding of how e-commerce websites should function and the cognitive psychology principles behind effective website design. I learned that prioritizing and organizing information is a critical skill for a designer, ensuring that the user experience remains intuitive and engaging
Finding Balance: Minimal but Informative
Given that the brand targets a younger audience, we aimed to create content that is minimalistic and clean. As a jewelry brand, it was essential to present a wealth of information to users without overwhelming them. Through this project, I deepened my understanding of how e-commerce websites should function and the cognitive psychology principles behind effective website design. I learned that prioritizing and organizing information is a critical skill for a designer, ensuring that the user experience remains intuitive and engaging