BAIE
Redesigned and relaunched XOMOX Jewelry’s website, enhancing UX and communicating services to clients and manufacturers
MY ROLE
Junior Product Designer
-Created an intuitive feature ecosystem that reduced cognitive load for new and returning users
-Designed intuitive feature flows to reduce cognitive load and decision fatigue
-Structured information hierarchy to reduce cognitive load and improve navigation efficiency
Product Page/
Simplified Custom Selections
When users choose to customize a product, the "Add to Bag" button changes to "Customize." Upon clicking, a separate customization page slides in, allowing users to focus solely on personalizing their product. This prevents distractions and keeps the main product page uncluttered, improving focus and engagement.
Real-time visual feedback via preview images
As users make their selections, a preview image updates in real-time to reflect those choices. This feature provides immediate visual confirmation, helping users feel more confident in their selections and reducing the likelihood of mistakes.
Check-Out Page/
Hover-and-Buy
Users can quickly add items to their cart without needing to visit the product page, streamlining the shopping process. It saves time and clicks, allowing users to browse and shop more efficiently, which can improve their overall experience and satisfaction.
Save for Later
Before the Check-out page, users can save items of interest for future reference without the need for an immediate purchase, allowing for better planning and easy access to their preferred products later.
This approach alleviates decision-making pressure, enabling users to explore and select products at their own pace, which reduces decision fatigue and enhances their overall shopping experience.
